Change is not always easy. In fact, when one is running a business, change can be downright frightening. "Why change a good thing?" is an often asked rhetorical question, and for many cases, I agree. However, there definitely are times when change is no doubt a positive thing.
I've had my website for a long time, and my logo, for that matter - these components have been with my business since day one, and have become a part of my branding. The truth is, when I hired a designer to put together a logo and site for me way back when, I did not go through a comprehensive branding exercise, which I have since learned is crucial in order to establish a brand that truly reflects what I want my brand to be. What do I want my brand to convey? What is the brand message? So this time around, after doing lots of research, I hired a company, Into the Darkroom, that worked with me on branding, on my blog, and finally, my website.
Branding is much more than getting a logo. I hear that a lot - "I am going to re-brand, so I'll need a new logo." The logo certainly is an important component as a part of your brand package. Having said that, I've learned that it is also important not to continue to change your logo just because you are tired of how it looks. If you choose a logo for your brand, you better be prepared to stick with it for the rest of your business life, unless there are compelling reasons to change it. I gave it a lot of thought before taking the logo-change plunge. On the one hand, I know many people now associate the two intertwined "Ms" as Macy Mills Photography. On the other hand, my logo has only been around for 3 years, so if I want to change it, I need to do so sooner rather than later. The main reason for my branding change is what I mentioned earlier: I never went through a branding exercise. This time around, I took a good, hard look at myself - self-analysis - what I like, what drives me, what inspires me, what styles I like.
With that information, and with the help of my designers, my new logo and the new blog design were born. (Next is my website!) When I look at my new branding concept, I see me. I believe that my new branding reflects what I am about and my style - timeless, classic, elegant, with a modern twist. Because my branding is genuine and authentic, the real me is also easy for people to perceive, which is exactly what I want my branding to achieve. The reason? When clients choose me based on what the real, authentic me is all about, then we've found the right fit! That, in my opinion, is one of the most important considerations when choosing a custom photographer.
Wow, I did not mean for this to become a book. I was just trying to share a bit of why I decided to re-brand. I'd love to hear everyone's comments, so feel free to drop me a line!
I've had my website for a long time, and my logo, for that matter - these components have been with my business since day one, and have become a part of my branding. The truth is, when I hired a designer to put together a logo and site for me way back when, I did not go through a comprehensive branding exercise, which I have since learned is crucial in order to establish a brand that truly reflects what I want my brand to be. What do I want my brand to convey? What is the brand message? So this time around, after doing lots of research, I hired a company, Into the Darkroom, that worked with me on branding, on my blog, and finally, my website.
Branding is much more than getting a logo. I hear that a lot - "I am going to re-brand, so I'll need a new logo." The logo certainly is an important component as a part of your brand package. Having said that, I've learned that it is also important not to continue to change your logo just because you are tired of how it looks. If you choose a logo for your brand, you better be prepared to stick with it for the rest of your business life, unless there are compelling reasons to change it. I gave it a lot of thought before taking the logo-change plunge. On the one hand, I know many people now associate the two intertwined "Ms" as Macy Mills Photography. On the other hand, my logo has only been around for 3 years, so if I want to change it, I need to do so sooner rather than later. The main reason for my branding change is what I mentioned earlier: I never went through a branding exercise. This time around, I took a good, hard look at myself - self-analysis - what I like, what drives me, what inspires me, what styles I like.
With that information, and with the help of my designers, my new logo and the new blog design were born. (Next is my website!) When I look at my new branding concept, I see me. I believe that my new branding reflects what I am about and my style - timeless, classic, elegant, with a modern twist. Because my branding is genuine and authentic, the real me is also easy for people to perceive, which is exactly what I want my branding to achieve. The reason? When clients choose me based on what the real, authentic me is all about, then we've found the right fit! That, in my opinion, is one of the most important considerations when choosing a custom photographer.
Wow, I did not mean for this to become a book. I was just trying to share a bit of why I decided to re-brand. I'd love to hear everyone's comments, so feel free to drop me a line!